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Suzy Acquires Beauty Research Platform Poshly.com

Poshly CEO Doreen Bloch joins Suzy as vice president of audience management.

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By: Lianna Albrizio

Associate Editor

Suzy, a leading market research platform, has acquired beauty-focused research platform Poshly.com.    The acquisition expands Suzy’s category presence and qualitative research capabilities, including the recent launch of Suzy Home, its new in-home usage testing (IHUT) offering. Doreen Bloch, CEO of Poshly, joins Suzy as vice president of audience management to oversee the operational rollout of Suzy Home, and drive growth in Suzy Live, Suzy’s in-depth interview solution that supports co...

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